2 DAYS UNTIL WE ANNOUNCE THE ARTIST
WHAT
We are setting out on a road trip in a motorhome with an artist and a producer to create something unprecedented—bringing the entire process closer to the audience than ever before. Departing from Finland, our first destination is the Lofoten Islands in Norway.
During the week-long journey, the artists will write, produce, and complete a track in a custom-built mobile studio installed in the vehicle. Meanwhile, a team of visual professionals will handle the creative direction, filming, and production of the music video, along with additional promotional content, on location.
Audiences will be able to follow the journey in real time through live streams and daily social media content. The entire trip will also be documented, culminating in a documentary released alongside the official music video—offering viewers unprecedented access to both the song's creation and the video production process.
WHY?
There are more artists than ever before, and it's easy to get lost in the crowd. Too many artists are currently replaying the same tunes, and the Finnish music industry is in the need of something fresh and creatively bold.
WHAT?
We're setting out on a road trip in a camper van with an artist, a producer, and visual professionals. During the journey, we'll create a song, a music video, and a documentary — bringing the entire experience effortlessly within reach of the audience.
WHEN?
The artist will be published 01.05.2026, and we'll hit the road on 11.05.2026!
WHO ARE WE?
Niila Haapakoski, Founder
Branding, marketing & videography
niila@nordwave.fi
+358 40 960 3373
Remu Shemeikka, Founder
Photography, partnerships & planning
remu@nordwave.fi
+358 44 918 0194
ON THE JOURNEY:
