We're going on a trip, where we bring music, and the visual creative production close to the audience in an uprecedented way!

PROBLEM

It's estimated that around 200,000 to 400,000 new songs are released on streaming platforms every week. Creating music is easier than ever before, bringing the possibility of a musical career into every home. However, with so much competition, it's easy to get lost in the crowd.

Standing out means being different — bringing something new and distinctive to the table.

SOLUTION

We're hitting the road in a camper van with an artist and a producer to create something truly unique — and bringing the entire experience closer to the audience. The journey starts in Finland, with the first destination set for the Lofoten Islands in Norway. During the week-long trip, the artists will create and produce a completely new song in a studio built inside the van. Meanwhile, visual professionals will create and film a music video and other promotional materials for the track in unbelievable landscapes.

Viewers will be able to follow the journey in real time through live streams and daily social media content. A full documentary will also be filmed throughout the trip and released alongside the music video. The audience will get closer to the making of the song and video than ever before.

At the same time, the tight schedule creates real-time pressure for both the artists and the visual production team.

WHO ARE WE?

ON THE JOURNEY: